I've had Ally online accts for years inc when it was GMAC and owned by the U.S. Treasury for a while. Their online system is the best of the many I have utilized over the years. I assume that FDIC makes my money safe. Liquidity by transfer to outside accts is always fast and unincumbered unless I have bought CDs; I have a lot of trouble cashing those in, so I stick to the online savings and money market accounts. Have had nightmare interaction with their so-called customer service reps who seem to be a boiler room in Pakistan maybe next door to Osama's old compound...I never phone them any more but have not had to for years so...touch wood for luck!
First of all, Ally out sources jobs to the Philippines. These are American jobs that they are paying third world people a fraction of the pay to perform. Ally could be employing Americans. To top it off these people that are receiving money that could be going into Americans pockets are the most infuriating souls to ever pick up a phone. They harass account holders and they are mostly Americans. Boycott Ally!
Ally has a good, scratch that, great product! No fee ATMs -- any ATM -- including the sketchy ones in bars (not sure you wanna use them anyways, but thats another story - when in desperate times). You don't have to check an app to find whether this ATM is free, like with Capital One 360 or other online banks. Sure those ATMs are abundant and free too, but you still have to consult an app.
But, and a big but, the customer service is horrible for anything out of the ordinary (which by the way is normally the reason why you would contact customer service in the first place - since something that should be working through self service is not working the way you expected). Short service times -- great; actual service quality -- not so great! For example, another reviewer wrote about their issue with the CD being processed erroneously twice -- 5 business days for resolution; or the reviewer with the minor account turning into an independent account -- multiple follow ups. That is horrendous. That's why people like going to branches since you can see someone there and hold that individual accountable.
My own personal experience -- I am new to this country (I think this will answer the question for the british expat who moved to the States as well) with new credit. They won't open an account for me since I don't have a credit score yet -- say what? Like, you need my SSN to verify my identify -- ok, I'll bite. No credit score yet. Hello! I am new here, let's contact customer service and lo and behold, after 30 mins "sorry we cant do anything!"
Anyways, policies are policies, but the customer service is horrendous to say the least.
The way I see it - capital one 360 may not give back all my ATM fees, but i get $50 right up for signing up for it, and that will last me for a while (in lieu of ATM fee paybacks from Ally, which, by the way, have a limit of their own).