I've been looking for a banking tool like this for ages, and I can't express how happy I am with the free structure (free) and transparency into how that works (the float as compared to Mint's ad supported model).
The iOS app is amazing, everything has been great so far. Had a few questions and called customer support today and spoke to Ryan in Portland and he was able to both help me with my questions and explain the whys and hows behind what is currently available and what is coming down the pipe. Never in my life have I had an API conversation with a financial services representative. I'm very impressed - no complaints here.
They have re-invented banking. I admit, it's not "natural" yet, but I know it's the way it was supposed to be. There is a learning curve to re-think banking, but they are headed to the right place. I've already transferred my money to Simple and can't wait for them to add more features, such as the ability to pay others electronically (e.g. QuickPay, Venmo). I really hope they also increase their photo deposit limits of $3000. Their customer service is absolutely amazing! It's like you're talking to a knowledgable friend, not some dumb robot who keeps copying and pasting canned responses. All of this come at $0 of fees--no games. With my last bank I'd get a *free account* if I had to jump through hoops, like if I had an monthly automatic deposit into a savings account. So I had setup an automatic $25 into the 5 savings accounts and then right out of them again to avoid fees. With Simple you don't need multiple savings accounts. You just have goals. They are like virtual accounts. You can create as many as you like; there are no applications to fill out, no time to wait, to credit check. Nothing. Just click, enter amount, click: Bam! You have a new pot of money.
I have used Simple for a full six months and I can say without a doubt this is the future of banking. My cash is secure, moves fast and all with no fees. I recently went on a vacation and the closest bank to my hotel was a Simple in-network ATM located in the CVS. I can't even begin to explain the ease of use, intuitive app and online banking design and revolutionary budgeting and saving tools. You have to try it for yourself to truly appreciate the power of Simple. However I will tell you that if you're a negative person or generally suspicious of invention you will want to stick with high fees, clunky apps and overly complicated online banking.