Simple has 3 specific offerings that make it the best consumer banking solution in the US.
1. Simple's financial incentives are in line with their customers. Simple makes money on interest and interchange. No fee revenue. While not the "sexiest" detail, this makes them fundamentally different from every other retail banking experience.
2. Simple is a technology company. Their web and mobile offerings are in a different class then any other bank. Design and UX are huge priorities.
3. Customer service. Contact Simple. Seriously, do it. (888) 248-0632 or @simplify on Twitter. Real people who really care. I know it's hard to believe, but try it for yourself.
They have re-invented banking. I admit, it's not "natural" yet, but I know it's the way it was supposed to be. There is a learning curve to re-think banking, but they are headed to the right place. I've already transferred my money to Simple and can't wait for them to add more features, such as the ability to pay others electronically (e.g. QuickPay, Venmo). I really hope they also increase their photo deposit limits of $3000. Their customer service is absolutely amazing! It's like you're talking to a knowledgable friend, not some dumb robot who keeps copying and pasting canned responses. All of this come at $0 of fees--no games. With my last bank I'd get a *free account* if I had to jump through hoops, like if I had an monthly automatic deposit into a savings account. So I had setup an automatic $25 into the 5 savings accounts and then right out of them again to avoid fees. With Simple you don't need multiple savings accounts. You just have goals. They are like virtual accounts. You can create as many as you like; there are no applications to fill out, no time to wait, to credit check. Nothing. Just click, enter amount, click: Bam! You have a new pot of money.
I have used Simple for a full six months and I can say without a doubt this is the future of banking. My cash is secure, moves fast and all with no fees. I recently went on a vacation and the closest bank to my hotel was a Simple in-network ATM located in the CVS. I can't even begin to explain the ease of use, intuitive app and online banking design and revolutionary budgeting and saving tools. You have to try it for yourself to truly appreciate the power of Simple. However I will tell you that if you're a negative person or generally suspicious of invention you will want to stick with high fees, clunky apps and overly complicated online banking.