MyBankTracker rated Simple based on the following criteria that includes real customer reviews and bank fees, among others. Our bank report card is a proprietary rating system that highlights the financial health and stability of the bank.
Simple has 3 specific offerings that make it the best consumer banking solution in the US.
1. Simple's financial incentives are in line with their customers. Simple makes money on interest and interchange. No fee revenue. While not the "sexiest" detail, this makes them fundamentally different from every other retail banking experience.
2. Simple is a technology company. Their web and mobile offerings are in a different class then any other bank. Design and UX are huge priorities.
3. Customer service. Contact Simple. Seriously, do it. (888) 248-0632 or @simplify on Twitter. Real people who really care. I know it's hard to believe, but try it for yourself.
I use Simple and it is simply the best online bank I've ever used. The mobile app is simple and sleek, and the number of ATM's available in Manhattan is great. Although, if you don't live in a dense place like Manhattan, the number of atm locations go down quite a bit.
Simple feels like your personal banker in your pocket. Support staff are always ready to help you. There is no getting transferred 4 times to somebody in india that can barely speak english.