Online Financial Services Scorecard

Every month Netbanker works with Compete Inc to review any and all online services within the Uniter States. I have included a summary or what this intails, but I recommend checking out the full article, as they provide indepth analysis and commentary.

Summary
According to data from Compete’s consumer panel, March rebounded from the lower traffic in February. Every product, except standard savings accounts, posted increases in the number of applications. Credit cards were the biggest gainer (up 24% in shoppers, up 13% in applications) following sharp declines the past few months. Home loans market performed similarly, with double digit increases in applications for both purchase (up 15%) and refinances (up 12%).

New this month, we have valid year-over-year comparisons shown (see note 1). Compared to a year ago, both checking and credit cards applicants and shoppers have risen significantly. Home loan shoppers are up slightly, but applications are up.