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Wacovia just announced that they successfully were able to attract over 1 million U.S. customers through their “Way2Save” automatic savings program within just 8 months.
Way2Save encourages customers to save by transferring $1 from their checking account into a special savings account each time they make a Check Card purchase or an electronic payment. With Way2Save, customers earn a 5% Annual Percentage Yield (APY) plus a 5% annual bonus in the first year and a 2 percent APY and 2 percent annual bonus in the second and third years.
