Online vs. Branch Based Banking: The Debate Continues with New Study by Mintel Comperemedia

Online vs. Branch Based Banking: The Debate Continues with New Study by Mintel Comperemedia

We have published a few articles now citing a certain American Banking Association (ABA) survey which shows that online banking has surpassed traditional, branch based banking in consumer preference (you can read one of those articles here).  

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Ally Bank vs. the American Bankers Association

Ally Bank vs. the American Bankers Association

By now, you are probably aware of what Ally Bank is. If not, Ally Bank as of 5/15 was formally known as GMAC LLC. Earning the right to become a holdings bank back in December of 2008, GMAC chose to make the decision to change its name and mission becoming a fully transparent bank, giving birth to Ally. Since the launch, a lot of buzz has been generated by Ally’s above average deposit rates, specifically around their Savings, 12-month CD and No Penalty 9 month CD. All of which are over a 2.00% APY.

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