Social Engine Marketing presents opportunities for marketers to target high potential consumers. American online financial product and service "shoppers" are younger and wealthier than ever; 58% aged 35 or older with annual incomes of $50,000 or more (64%), Harris Interactive. This target audience averages between 32-48% online activity for products ranging from home equity loans to credit cards. The study was based on a nationwide, online research and interviews carried out by iCrossing & Harris Interactive. Based on current trends, researchers have concluded that financial markets have the opportunity to engage and convert a highly attractive demographic and socioeconomic profile group through the use of search marketing.