A few changes have been announced for depositors of HSBC’s online banking arm, HSBC Direct. As of January 30th, HSBC Direct will be renamed to HSBC Advance, and offered at a new domain, HSBCAdvanceUSA.com

HSBC Direct has a nice little promotion running for new and existing HSBC Direct Online Savings Account customers.  NOTE, to be eligible for this offer you must have been an existing HSBC Online Saving Account customer as of September 8, 2009.

It's official. With about one-third of the population doing their financial transactions online, online banking has undoubtedly joined the mainstream. The widespread popularity of the internet, the growing usage of smart phones which are essential for more advanced banking transactions, and the ability to manage finances online with the onset of money management tools have contributed to the unprecedented rise of online banking, incorporating itself into the consciousness and lifestyle of the average consumer.
Online banking: the facts, the figures, and the trends

The Top Online Banks Just a Click Away

Online or internet banking is not a new concept to many people nowadays. While some are still more comfortable with the brick-and-mortar banks, a growing number of consumers today are also adapting to the more convenient method of handling one’s finances which is through online banking.

Plus, an online bank ideally offers higher yields and lower fees because it is able to do away with overhead expenses normally maintained by the traditional bank. Everything is transacted online, through the phone, or by mail.

NEW YORK--(BUSINESS WIRE)--HSBC Bank USA, N.A., the U.S. banking unit of one of the world’s largest financial services companies, today announced the results of an HSBC Direct Consumer Survey which revealed that, despite consumer confidence at an all time low1, Americans continue to treat themselves and others, with over half having “splurged” within the last month. However, 82% of respondents are aiming to save, and also recognize the control involved in saving - as one in five claimed that saving requires more discipline than quitting smoking. Respondents indicated emotions are strongly tied to spending decisions, with nearly half citing “it just feels good” as a reason for splurging.