Bank Branding: How Banks Hope to Get Disgruntled Consumers to Stay Loyal

Bank Branding: How Banks Hope to Get Disgruntled Consumers to Stay Loyal

Did you know that four in ten consumers would consider a broader relationship with their current institution?

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Top Reasons Why Consumers Are Switching Banks

Top Reasons Why Consumers Are Switching Banks

Some banking clients have had enough with their banks. The time when most consumers would just stick it out with their banks despite some issues that they might have is slowly coming to an end. In a recent survey by the Interbrand Corp., a third of the respondents claim that they are ready to ditch their current financial institutions and make the switch to a "better" one.

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