Pennsylvania’s PNC Bank will unveil its brand in the Southeast next weekend, as it finally converts the hundreds of Royal Bank of Canada branches to PNC’s orange and blue. Nearly 1 million RBC customers will be converted to PNC customers, too, providing minor hiccups in service.
On Friday, March 2, PNC will begin converting more than 400 branches it acquired from RBC last year. RBC’s U.S. footprint extended from Virginia and the Carolinas, down to Florida, Georgia and Alabama.
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Starting on Friday, RBC customers will be able to activate their new PNC cards by 8 a.m., and their pin will remain the same. RBC branches will close at 4 p.m. that same day, and RBC Online Banking will no longer be available for accounts migrating to PNC Bank.
Over the weekend, PNC phone customer service will be available until 5 p.m. while the branches are closed. And on Monday, March 5, the branches will reopen as PNC Bank branches at 7 a.m., staying open until 10 p.m. Customers will have access to PNC Bank Online, mobile and text services by 8 a.m. Monday.
PNC purchased RBC’s retail banking unit in 2011 for $3.45 billion in a deal that also included the sale of a portion of RBC’s credit card business to PNC. According to Dealbook, RBC had purchased a business named Centura Banks in 2001, but the housing crisis compelled them to sell their American retail banking business after a decade.
According to the TC Palm, a Florida newspaper, PNC did close three RBC branches in Indian River County, Fla.
More information is available for migrating RBC customers at welcometopnc.com.
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