Can’t get enough product placement in your life? Fans of Fox’s sitcom “New Girl” now have an easy way to replicate Zooey Deschanel’s quirky TV life (roommates not included).
Fox and American Express have partnered to allow viewers to shop for products from “New Girl” using an iPad app; American Express cardholders get a special deal after making their first purchase. American Express has previously teamed up with NBCUniversal and Xbox Live to promote commerce through alternative platforms.
Read more at Mobile Commerce Daily.