American Express Turns Video Game Achievements Into Rewards


Updated on Fri Nov 2, 2012

American Express announced that cardmembers can link their cards to Microsoft’s online gaming platform — Xbox LIVE — and earn rewards when they collect certain game achievements.

For example, in the new “Halo 4” game, cardmembers can unlock a “Spend $100, get $50” Best Buy offer when they complete the “Spartan Ops Mission.”

“In driving innovation, we start with the most relevant platforms for our Cardmembers and work to develop powerful user experiences that can be created by our technology and closed-loop business model in a way that’s unique and unparalleled,” said Leslie Berland, senior vice president of Digital Partnerships and Development for American Express, in a press statement.

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