ath Power Consulting has released the results of their annual Ideal Banking Study, which details the banking customer experience.
The study finds that 41 percent of customers are satisfied with their banks, a 4 percent rise from last year’s report. Similar to past years and results from different studies, credit unions continue to achieve better ratings than larger regional and national banks.
ath Power CEO Frank Aloi said in prepared remarks, “Over the past few years, financial institutions have been driven to become more customer-centric in an effort to retain current customers and attract new prospects – a response to a tougher regulatory environment and added competition from non-traditional sources. Our research indicates that these initiatives are beginning to pay off. Even so, there are still numerous areas that show need for improvement, including proactive communication with customers and problem resolution.”
You can purchase the entire study here for $2,500.