Consumers Want Digital Wallets Powered By Their Bank, Not Google


Updated on Fri Oct 12, 2012

Marketing research firm eMarketer has released new findings from a Q4 2011 study by consulting firm AlixPartners that found US consumers who expressed interest in using a digital wallet overwhelmingly selected their primary bank as their preferred digital wallet provider. Outpacing PayPal, digital giants such as Google, Facebook and Apple, as well as other mobile-specific payment providers.

The main reason, “convenience”. Consumers want a fully digital wallet that allows you to complete purchases no matter if you’re online or offline versus a mobile only wallet. The results were consistent across every age group, with 70 percent and above choosing their primary bank as their digital wallet provider.


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