By MyBankTracker  Updated on Fri Oct 12, 2012

Mobile Banking Gains in Popularity Among Young Adults

Another study of mobile banking is showing what all of us already sense — the young embrace it more than other folks, but adoption rates are slow.

According to a survey conducted by research group Ipsos Public Affairs on behalf of  the American Bankers Association, showed that people prefer to use computers to access their accounts, and that visits to branches and ATMs are less popular.

The survey revealed that while the Internet remains the most popular banking method overall, mobile banking is now preferred by 6 percent of all customers — a 100 percent increase from 2010 — and by 15 percent of 18-34-year-olds, or “millennials.” Despite the increase, however, mobile still ranks at the bottom of the list of banking channels.

You can read more about the study and Gen Y’s banking habits at ATM Marketplace.

 

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