Online Shopping to Rise for Fourth Straight Year


Updated on Tue Sep 18, 2012

There are only 97 days left until Christmas. If you intend to get your stockings stuffed on time, you’ll need to start shopping soon. And a new study says you’ll be doing so on the Web.

According to eMarketer,  Americans will spend $54.47 billion during the holiday season — a rise of 16.8% from last year.  As Internet Retailer reports, this is part of a years-long trend.

This holiday season will mark the fourth consecutive year of e-commerce spending growth. Online consumers in November-December 2008, decreased their spending by 8.2% , eMarketer says, a period when the crisis in the financial industry was turning into a deep recession, Last year, online holiday spending increased 16.5% compared with 2010.

To read more, or to access the full report through a corporate subscription, visit eMarketer.



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