There are only 97 days left until Christmas. If you intend to get your stockings stuffed on time, you’ll need to start shopping soon. And a new study says you’ll be doing so on the Web.
According to eMarketer, Americans will spend $54.47 billion during the holiday season — a rise of 16.8% from last year. As Internet Retailer reports, this is part of a years-long trend.
This holiday season will mark the fourth consecutive year of e-commerce spending growth. Online consumers in November-December 2008, decreased their spending by 8.2% , eMarketer says, a period when the crisis in the financial industry was turning into a deep recession, Last year, online holiday spending increased 16.5% compared with 2010.
To read more, or to access the full report through a corporate subscription, visit eMarketer.