Visa Makes it Easier for Card Issuers, Merchants to Adopt EMV


Updated on Mon Feb 4, 2013

Visa plans to offer some of its EMV chip technology for free to increase adoption and spur implementation of this next generation in card-payment technology.

EMV (Europay, MasterCard and Visa) chips are the going to be the next standard in U.S. payment cards — since they offer greater security, which is why many foreign countries only accept EMV chip cards, not our traditional magnetic strip cards.

All the other major payments networks — MasterCard, American Express and Discover — have already released roadmaps to standardize EMV, but none have announced a measure such as Visa’s, yet.


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