Visa Makes it Easier for Card Issuers, Merchants to Adopt EMV


By , Staff Writer
Posted on Mon Feb 4, 2013, Last Updated on Mon Feb 4, 2013

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Visa plans to offer some of its EMV chip technology for free to increase adoption and spur implementation of this next generation in card-payment technology.

EMV (Europay, MasterCard and Visa) chips are the going to be the next standard in U.S. payment cards — since they offer greater security, which is why many foreign countries only accept EMV chip cards, not our traditional magnetic strip cards.

All the other major payments networks — MasterCard, American Express and Discover — have already released roadmaps to standardize EMV, but none have announced a measure such as Visa’s, yet.


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