If you have seen and remember any banking commercial from 2009, chances are it was probably an Ally Bank ad.   Since May of 2009, Ally Bank has been actively promoting the new bank through a number of media channels, including online, print and of course television. The next phase of the campaign will launch today and Ally has decided to continue the theme of using kids as their spokesperson.

Two New Commercials

Ally will be starting the year with two new television commercials. The new ads, like the previous ones, will show children confronted by an adult who upsets and tricks them by offering deals with terms that may not be as clear as they first seem.  The reaction you will see from the children is Ally’s attempt to represent how consumers feel when they experience such actions from other banks.

One of the new commercials, leaked today, shows a boy retrieving candy eggs, while a man in a suit secretly eats each egg the boy finds. Once the boy catches him, the man defends his actions by saying that he is extracting an “egg management fee.”  This will be followed by the classic Ally announcer that says, “we don’t eat away at your savings fees.”

Continuing the Theme

The decision to continue with this theme was based on the success from the prior campaign.

Last week, Ally Bank was awarded the top position as the best online bank website. Ally also let indicated that data shows 86.5 percent of consumers are “satisfied” or “extremely satisfied” with Ally overall, which aligns with their 4.5 star rating on MyBankTracker.com

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  • But of Course as Bond would say. This bank will go the same way as Net Bank in Atlanta and not long from now mirror ING Bank, and of Course bring back the Naked WAMU Bankers. Deceiving children about Pony's is the thing you do to instill confidence, build awareness, and highlight banks and bankers. BANKALCHEMIST.

  • But of Course as Bond would say. This bank will go the same way as Net Bank in Atlanta and not long from now mirror ING Bank, and of Course bring back the Naked WAMU Bankers. Deceiving children about Pony's is the thing you do to instill confidence, build awareness, and highlight banks and bankers. BANKALCHEMIST.

  • Pete

    GMAC, Ally Bank … whatever.
    You really care for the name or the integrity of that business?

    It's neither the name nor their advertisements that make a decent company. (well, agree, for a short time it may as well account for some none-lasting success) In fact, it’s a firm's intention and action that will decide on their sustainability.

    That being said, I cannot think of any company that blackmails other companies to favor themselves, that will ever last. We have (written) evidence and will take this proof to court – agains ALLY BANK – for blackmailing legitimate established businesses as “SCAM”. Are they that desperate? Wasn't aware of it but – it's good to know!

    Whoever considers ALLY BANK as their – … whatever, may we only wish you the best!

  • Snogoose_99

    I think your ad campaign with the children is abusive, it encourages bullying which so many are trying to do away with bullying among children…then we see on TV adults bullying children….I find this very offensive and change channels or mute it everytime…man I cannot believe you people ca exploit children like that!!!!!

  • Rebecca

    We can talk her as much as we want … this bank is government backed as all other financial institutions.With this. all the need to do is get the house to pass another bill that would say, “the banks are good guys, folks – the one in the wrong are you and if you’re not quiet than we will log you in because NOW, now it’s a law to say the banks are crooks”!

    I am better off in China than in any other democrat led country. Least in China I can argue and win the argument. In the US, Germany, France, England all the way to Australia … you have nothing to say anymore and laws are more twisted and re-crafted to allow the crooks to be “legal” (just remember what Obama did with one of the US biggest crooks who caused the average American nowadays, live poorer than their parents.

    Folk, something is going really badly down the drain and as long as we allow these crooks to throw their stupid self-crafted laws at us, we will be all condemned!!!

    God save the world – flood it to the peak of Mt.Everest!