Continuing their mission to strengthen their reputation among current and potentially new account members, Citibank launched a new site call New.Citi.com back in February. The new site has been structured in a blog format and focuses on events and activities going on within the Citi culture.The blog also touches on subjects such as the new “opt-in” overdraft fees and even goes as far to reference the New York Times. All in all, the new site is a promotional tool used to help the bank be more transparent and have a location where they can address issues or deal with any PR scandals that may arise.
The site even has a message from their CEO, Valkram Pandit, that reads:
If you are a Citi member or just want to know more about what Citi is up to, we recommend taking a time to check out the site. Updates are pretty frequent, usually around two new posts a week.