Being ahead of schedule is always a positive thing. Being six months ahead is seemingly unheard of.
PNC Financial Services announced on Monday that it had successfully converted more than 6 million customers and 1,300 branches from the National City Bank brand to the PNC Bank brand. That’s an impressive achievement considering this conversion ranks as one of the four largest in U.S banking history.
National City Bank Gets Rebranded
The National City Bank website includes little indicators of the changes everywhere, including a note that says “now a part of PNC Bank” under the logo to a letter from Jim Rohr, Chairman & CEO of PNC.
“You’ll benefit from our combined expertise, as well as an expanded range of innovative new products and solutions.” Rohr said. “In addition, we’re deeply committed to supporting the growth and vitality of the communities in which we all live and work… At the center of our efforts is PNC Grow Up Great, a 10-year, $100 million initiative to help children under age 5 prepare for school and life.”
Programs such as “Grow Up Great” are expected to continue fueling PNC’s efforts to enhance community involvement. The conversion is said to benefit customers more than the organizations could have while operating separately.
PNC Takes on 390 New Branches
PNC bought National City in December 2008 and undertook a four-phase, nine-state process to complete the conversion. The final phase, completed in June, involved 1.6 million customers and 390 branches.
Customers now will be able to find PNC branches in states such as Pennsylvania, Ohio, Florida, Kentucky, Michigan, Indiana, Illinois, Missouri and Wisconsin.
To read PNC’s official release, click here.