American Express on Wednesday announced it has added four new “Packs” to its ZYNC card system.

The ZYNC card is a charge card that offers 14 (previously ten) customizable formats to choose from. The benefits and rewards you receive depend on the specific Pack you choose. The new additions to the list of available Packs are Art, Health & Fitness, Spa, and Vegas. You receive benefits and rewards tailored to one of those categories when you apply the Pack to your ZYNC card.

“While some cards allow people to personalize the outside of the card by choosing a design or adding a picture, ZYNC from American Express empowers Cardmembers to design what’s inside their Card so the benefits fit their lifestyle and the things they enjoy most – whether it’s fashion, fitness or food,” said Mary Hines, VP of ZYNC Product Management, American Express.

PackBenefits/RewardsAnnual Fee
ArtTwo free passes per year and discount memberships to museums. Discounts on art sales. Special access to art events and art sales.$20
Health & FitnessDouble membership rewards on gym membership costs (up to $5,000 per year). Discounts on purchases at sites like and Weight Watchers Online.$15
SpaEnhanced access to SpaFinder deal days and matching gift certificates. Discounts on and purchases.$15
VegasHotel and casino discounts at places such as the Hard Rock, The Mirage, the MGM Grand, and special offers on show tickets and events.$10

ZYNC Card Caters to a New Generation

Other available packs include Charitable Giving, Travel, Music, Fashion, Food and Wine. Check out more information on the original release of the ZYNC card. American Express is embracing a relatively young target audience with the ZYNC Card by using interactive online tools to gauge feedback and make changes.

The ZYNC Tank is an online community that gives cardholders a venue to provide feedback to American Express. During the card’s beta phase, American Express consulted members through the ZYNC Tank to refine the card and add Packs before its official launch.

ZYNC also comes with extra benefits such as baggage insurance and roadside assistance.

Which is your favorite of the ZYNC packs and why? Tell us in the comments section below:

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