Whether you admit it or not, we know some of you were just ‘in it’ for the commercials. Each year, Super Bowl fan-supporters load up on the wings, lean back and wait for the commercials everyone will be talking about the next day.
Advertisers roll out a plethora of new ads to appease the millions tuning in to catch the game, this year space for a 30-second commercial sold for between $2.5 million to $2.8 million — a slight drop from the $3 million of last year. Judging based off of commercial topic, it seems car companies had the most dough to shell out for this hefty fee. Based off of an online generated list of Super Bowl Commercial, here are the categories along with number of ads relating to the topic:
|Topic||Number of Ads|
|Car or Car Related||24|
|Film (Universal, Paramount, Disney, 20th Century Fox, Rouge Pictures)||11|
|Non-alcoholic Drinks (Pepsi, Coke, Brisk)||6|
|Websites (GoDaddy.com, Telaflora, Career Builder, Chatter.com,||5|
|Finance (Groupon, LivingSocial, E*TRADE)||4|
|Tech (The Daily, iPhone, Verizon)||3|
|Other (Snickers, Homeaway, NFL, Best Buy, Sketchers, Wendy's)||6|
Super Bowl 2011 Financially Themed Advertisements
Although no company good really compete with the overwhelming majority of car-centric ads, a few financial companies were still able to snag the their 30-second spotlight. The E*Trade baby commercials made another appearance this year featuring a new baby.
The popular coupon company Groupon.com also added their own commercial to the mix—a commercial some thought was insensitive, while the LivingSocial commercial cracked the top ten lists on a few websites.
The Monday after Super Bowl Sunday, is filled with conversation about the game that eventually strays towards the advertisements. Multiple websites, blogs and even social networking sites put top ten lists generating buzz about the various commercials. This year the commercial that was the clear fan favorite was the Volkswagon: The Force Commercial combining Star Wars, and a cute kid — a winning duo.
We want to know what you thought of the Super Bowl Commercials this year. Which was your favorite? Which one did you hate? Let us know in the comments below: