As mobile technology becomes more and more popular so do money making apps. Currently there are scores of companies offering mobile coupons, like Yowza!! and Cellfire, made for both merchants to advertise their own sales and for consumers to take advantage of them.
The newest company trying to penetrate the market is First Data, a leader in global technology and payments processing. They have jumped on the mobile coupon bandwagon with the introduction of mVoucher, a mobile coupon program for merchants that uses bar codes and text messages.
How mVouchers Work
Merchants can issue First Data mVouchers, which will be worth a prepaid value funded by them and delivered in the form of coupons or just general marketing initiatives. The virtual offer can then be redeemed online or in-store through a cell phone as a 16-digit code or a scannable bar code.
“Innovations in mobile services and applications have catalyzed the consumer adoption of sending real-life gifts and buying daily deals in real time from a mobile device. As people continue to embrace this mobile lifestyle, First Data mVoucher will enable merchants to instantly deliver targeted offers to their most loyal customers even while they are in the middle of shopping as well as drive more foot traffic through their doors,” said Dom Morea, SVP and division manager, Advanced Solutions and Innovation, First Data.
In addition, with the attached app the consumer can manage their saved offers and accept more incentives from the merchant. They can reload funds, check balance and transaction information, and locate the nearest store. The mVoucher system also provides the merchant with an optional registration process to allow their customers to receive additional offers through text or e-mail.
This can be a great opportunity especially for merchants who sell perishable items and may need to get rid of them quickly, like bakeries. One day sales or coupons can be quickly and effectively promoted through mVouchers, alerting customers that these items need to go fast.