In order to make Twitter a viable shopping market, people need tools enabling them to sift through all the deals to find ones that they like.
Twitter pushes a vast and steady stream of information into your minifeed as often as the people you follow decide to tweet something. That could get very overwhelming when looking for something specific, like a friend’s post from last week, which is pretty much irrelevant by now.
Tweetalicious.com attempts to solve this problem by adding a thread button, appropriately indicated by a small spool of thread under each person’s name. The spool is really a tool to solve an even bigger problem of finding a shopping deal, especially closer to holidays (think Father’s Day) when the amount of deals flood search results.
Why Twitter is not enough by itself
If you are using Twitter by itself to follow brands and retailers, then you are simply following another person whose tweets get all mixed in with your messy conglomeration of what’s happening in sports, news, and every minute of that annoying friend’s day who controls your feed with her tweets. If you want to find a deal, supposing they’re currently offering one, you would have to actively go to the Twitter page of the brand you are eyeing and look through all the posts.
Tweetalicious makes this process a lot simpler, although they do not entirely solve the problem, by allowing you to follow brands and retailers, as well as categories such as electronics and clothing, and then aggregating them like any other feed in a special “Trending Deals” column.
“Tweetalicious allows shoppers to window shop the web,” said Harrison Lee, co-founder and chief marketing officer of Tweetalicious. “Easily finding deals on Twitter used to be impossible. Now it’s as easy as selecting the brands you like, hitting our ‘Deal Me!’ button, then start getting and sharing offers from your favorite brands anytime you want.”
Compare this website to Svpply.com for example, another site touting itself as a social shopping network primarily powered by Twitter and Facebook, which creates a home page comprised of the products from all the people and stores you’re following.
Social shopping is not a new concept, but effectively creating a space for all these deals to be displayed is. Consumers need to have relevant deals at their fingertips to enjoy these tools because just like when people shop in stores, they like to see options that they can imagine taking advantage of.
When people want something and do not exactly know what it is, but they do know that there is an effective online marketplace to visit, websites like these will welcome us in like friendly merchants and essentially tell us what to buy.