Rewards Visa Card customers now have an easier method of using their rewards points – directly through Amazon.

Amazon’s Shop with Points is a newly launched feature that is connected to the rewards balance on the Rewards Visa Card. Points earned on the merchant-branded card from Chase (NYSE: JPM) can now be spent directly through Amazon’s checkout.

When the card is selected as the payment method on, customers have the option of using rewards points to pay for all or part of the purchase. Meanwhile, the original rewards program for the card remains unchanged – points can still be redeemed for gift certificates, cash back, travel gift cards, or airline tickets.

Previously, cardmembers can use points to redeem an gift certificate – the minimum redemption value was 2,500 for $25. Now with Shop with Points, cardmembers can use their points at for any amount at 100 points per dollar.

“This new feature delivers terrific value with fast and easy access to rewards points instantly redeemable for millions of items on,” said Chris Conrad, general manage at Chase Card Services.

The Rewards Visa Card is a popular rewards credit card among frequent shoppers at the world’s largest online retailer. Cardholders earn 3 points for every dollar spent on, 2 points for every dollar spent on gas, restaurants, drug stores, and office supply stores, and 1 point per dollar on everything else.

While the new feature may seem like an added layer of convenience, Shop with Points may also serve as a cost-saving strategy for Chase because cardmembers will no longer earn 3 points per dollar spent if rewards points were used to pay for all or part of the purchases made on

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