If a user-friendly website is important to you when managing your finances then you might want to consider banking with U.S. Bank (NYSE: USB), which took top honors in a recent study that ranked the website of retail banks in the United States.
The bank was ranked number one in a study conducted by Keynote Competitive Research and was considered to provide the strongest overall online customer experience of the other U.S. retail banks studied. U.S. Bank also took top honors in the areas of brand impact, acquisition impact and online adoption.
The survey was based on the rankings of 2,000 consumers observed by members of Keynote’s organization while interacting on the websites of the nation’s ten largest retail banks.
“U.S. Bank’s new capabilities and processes—including our improved website structure and navigation, comparison tools, online chat support, and user-friendly application process—all contributed to our top rankings,” said the bank’s vice president and head of Internet and mobile channels Meheriar Hasan in a statement. “The Keynote survey results validate that we are listening to, addressing and meeting the needs of our customers.”
U.S. Bank is a subsidiary of U.S. Bancorp, which had $311 million in assets as of March 31. The bank, which says it’s the fifth largest commercial bank in the country, has over 3,000 branches in 25 states and operates 5,238 ATMs.
Customers Want More From U.S. Bank:
Despite the accolades U.S. Bank received from Keynote, 72 customers of the bank that ranked it with MyBankTracker.com gave it an average rating of two out of five stars. Factors taken into account in bank ratings included customers service, bank rates, online experience, fees & charges and overall satisfaction.
The bank’s financial health however did appear to be in very good shape according to MyBankTracker.com’s Bank Health Meter, which is based on the Texas Ration percentage that is used to determine the extent of a bank’s credit troubles.
Visit U.S. Bank’s profile page to see what the bank’s customers had to say, to leave your own review, or to learn more about the bank’s services.