Five months ago the nation watched in horror as an earthquake turned tsunami ravished Japan causing tremendous problems including a nuclear crisis. It didn’t take long for everyone from large corporations to individual volunteers jump to the rescue.

The problem with sensational stories such as this one, is that once public interest wanes these causes often fall to the sidelines as the public focuses their attention on other causes. One group that is keeping Japan at the forefront of their voluntary efforts is American Express (NYSE: AXP) with their “Friends of Japan,” social media program.

Read: Banks Band Together to Donate to Japan

About the Friends of Japan Program

“Friends of Japan,” is the first social media program to translate across the globe in order to meet one goal; revive relief efforts in Japan. The program utilizes Facebook in order to spread the word on various fundraisers and campaigns going on.

Not only does this help cardmembers and Facebook users connect through social media, but the card company will also donate $1 to relief efforts for every message posted on the Japan platform. This is truly a global program spanning over Amex’s 16 international Facebook pages and is translated into 10 different languages.

This is not the first time Amex has really utilized social networking. Just last month they launched their “Link, like, love,” program allowing users to collect coupon-less deals and credit rewards through their social media actions.

Check Out: AmEx Merchant Rewards More Valuable to Younger Consumers

How it Works

Visit the Friends of Japan section of American Express Japan’s Facebook Page to select one of the four messages or you can create your own with a virtual postcard. Robert Siedell, Country Manager of American Express in Japan sees this program as “a way to bring an international community together and re-ignite the conversation to maintain support for ongoing relief efforts,” he said in a press release.

The American Express Japan page had already reached over 12,700 in the first day of launch and continues to grow.



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