American Express is at it again, this time with their travel rewards program. Constantly looking to bring benefits to their customers the credit card company has partnered with the Virgin America Elevate program.
A key factor in having a successful membership rewards program is offering perks that are unique but accommodating, and it seems like Virgin America has stricken the perfect combination.
Offers From the Virgin America Elevate Program
Starting October 5, 2011, American Express (NYSE: AXP) customers enrolled in their Membership Rewards program will be able to transfer their points to the Virgin America Program. Program perks include:
- Redemption of any unsold seat
- No blackout dates
- Can fly free with as few as 2,500 points
- Receive access to special events and deals
AmEx Continues to Appease Customers
It seems like we can’t go a week without announcing a new fun feature American Express plans on launching to keep their customer base big and loyal.
Working to combine perks with technological advances, American Express just announced the launch of their Mobile Apps allowing customers the ability to redeem apps from their phone.
Constantly merging social networking sites with their services, AmEx has been able to connect with a younger generation. Partnering with Virgin American reflects these goals. Not only does Virgin American offer flights to top travel destinations including; New York, Chicago, San Francisco and Dallas-Fort Worth, but the brand is in step with American Express’ efforts to reach to a younger demographic.
With fares as low as $59 – $150 travelers can find a flight no matter how big — or small — their budget is.
Cardmembers also have the perks of choosing from other leading airlines including Delta, Air Canada and JetBlue. This is a smart move by the credit card company considering the broadened reach they will have once this partnership goes live.