Having recognized that its mobile banking apps were lacking in the visual department, SunTrust Bank releases new apps.

Aesthetics and functionality are playing an increasingly important role for mobile banking users as seen by the criticism for SunTrust’s apps for iPhone and Android devices.

Over the weekend, SunTrust (NYSE: STI) launched a new mobile banking app, not an update to its former one. The new app is called “SunTrust Mobile App”, which will replace its first mobile app called “SunTrust Mobile Banking”.

What is the biggest difference between the two? Simply the design. Take a look at the change below:

The first SunTrust mobile app sported a rather generic look, which utilized various shades of the grayscale.

On the iPhone, the feel of the app resembled the experience of navigating the phone’s settings interface. However, the apps could be considered adequate for basic banking needs.

The new SunTrust apps have been infused with color, which immediately gives off a more vibrant mobile experience. The font has also changed to differentiate the app from the native font used throughout the phone.

Currently, nothing major as changed in terms of functionality. Customers can view their SunTrust accounts, transaction activity, pay bills, and transfer funds. The most notable functionality change is the addition of the in-app ATM/branch locator.

“Great app! SunTrust really improved their app vs. the previous version,” one user wrote in an App Store review of the new SunTrust Mobile app.

Keeping Appearance in Mind

The visual overhaul comes at the same time as SunTrust’s website makeover, to which a SunTrust spokeswoman says, “New site enhancements enable us to better serve our clients with features that make it quicker and easier for them to get the information and tools they need.”

The new website design proved to be a significant improvement to a “younger” look and user experience. Like the website, no new capabilities were introduced with the redesign of SunTrust’s mobile apps.

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  • Ugly Tuna

    Thanks to Suntrust’s “upgrades” I cannot access my checking, investment or two business accounts – this is a disaster and there is no on to talk to until tomorrow morning.  I would have expected thorough testing to take place prior to changing the way people access their personal and business finances. 

  • Anonymous

    Great for personal accounts, however business account holders continue to wait on the sidelines for a SunTrust app, or even a mobile optimized site. Ironic that the website Business Banking page has this “testimonial”: I appreciate a bank that gives my business the tools to succeed.

    So do I; how about it SunTrust!

    • suntrustSucks

      I totally agree – Suntrust is ridiculous for business. NEVER take your business accounts to Suntrust – they will NOT care about you. I really have to switch banks soon.

  • Bank of America has a good iPad app.  Suntrust?  I don’t think they do.  How can a bank today not have an iPad app and expect to compete.

    Seriously, Suntrust, if you’d like a world class iPad app, let me know.  I can build it for you.

  • Mook

    Suntrust app is no good on ipad mini. Suntrust needs to step it up and view other apps to see how it’s done. Barclaycard should be the example that banks use to produce a app that works. C’MON SUNTRUST TRY TO MAKE YOUR BANKING BETTER

  • Lily gal

    Still cannot login to the business accounts. Every download of the app takes me back to the original personal banking with blue background. Cannot get new app to load

  • sUNtrustworthy

    Who cares what the app looks like! I would rather look at an old school set up as long as the app could keep track of my available balance correctly. This is unacceplable and i will be taking my business to another bank just as soon as i can cover the $216 in overdraft fees that i recieved while having a positive balance.