There are many reasons why we shop: to update the house, stay fashion forward, or this season for back-to-school. Most consumers understand that they should have an “eye on the prize” mentality when it comes to shopping as to not overspend, but sometimes budgets fall by the waste-side.
The retail environment is based on science. It is not just the act of direct selling that convinces us to buy. A majority of the time, it is as subtle as the music in the store or where they choose to display the latest gadgets or styles.
After working in retail for two years and visiting a vast number of stores, there are 5 ways retailers get you to overspend: