Advertising Slogan: “Because Change HappenZ.”
Corporation: Zurich Insurance Group AG
Industry: Insurance (Property & Casualty)
Area Served: Worldwide
Switzerland's biggest insurer Zurich Insurance Group was beaten by Allianz -- the world's largest insurance company on multiple levels, including slogans.
Zurich must have really liked Allianz's slogan "Insurance solutions from A to Z," because they also tried to end their slogan with a "Z" -- but without much success. They could have at least made the effort to start the slogan with an "A."
2-Minute Fix-up: "Insurance that covers people from Anchorage to Zurich!"
(Image via Flickr)