Advertising Slogan: “There are some things money can’t buy. For everything else, there’s Mastercard.”
Corporation: MasterCard Incorporated
Industry: Consumer Financial Services
Area Served: Worldwide
Slogans do not necessarily have to be short! Although you don’t want a novel for a tagline, many companies tend to forget that it is just as important to convey a message effectively as being memorable.
The first part of the slogan states the truth -- the company’s limits -- without negatively affecting its image. Since they were so honest in the first part slogan, we are psychologically more inclined to hear out what is presented in the latter part. The part where you buy everything you can with money with a MasterCard.
(Image via Flickr)