However, once the new cards arrive in the mail, many consumers become disappointed when they find out that Discover Card acceptance isn't as widespread as rivals MasterCard and Visa.
Here at MyBankTracker, we did some investigating to understand why your Discover card isn't accepted everywhere.
The question is:
What Makes It Different?
Like American Express, in most cases, Discover issues its line of credit directly to consumers, while Visa and MasterCard are issued through banks and other entities that promote the cards and manage the billing.
These partnerships help to spread the costs associated with logistics and promotion. According to a spokesperson for Discover, more than 30 Discover cards are co-branded with other partners.
It gets better:
Merchants Pay More
It may come as no surprise that the reason many merchants opt out of accepting Discover cards (and American Express, for that matter) is about the bottom line.
The Discover card is also like American Express in that they both charge a bit more to store owners to accept their cards.
A spokesperson for Discover said the exact number cannot be disclosed, but suggested that the figure is around 3 percent per sale. MasterCard and Visa only charge around 2 percent of a transaction total.
That difference keeps many small business owners away from accepting Discover.
Transaction fees are often the reason some small retailers require a minimum amount to be spent for a customer to use a charge card, so that the fees don't exceed the small profit made in the sale.
Let’s face it:
Less than one percent more may not sound like much, but when the merchant is also paying to rent or own the equipment used to process transactions and network access fees, "just a little bit" more can be a little bit too much for some retailers.
Another issue that holds back some merchants may be a perception that Discover won't honor purchase agreements.
Discover offers a buyer protection for up to 90 days which even covers theft or damage.
The retailer may have concerns about being responsible for the cost of the item, even if it isn't returned and even if there is no return policy. This can present a risk -- real or perceived -- that many retailers don't want to bear.
Which Merchants Don't Accept Discover Card
One of the biggest retailers that doesn't accept Discover cards is Costco, a wholesale warehouse club. Costco has an exclusive partnership with Visa to only accept Visa credit cards in exchange for a lower merchant fee rate.
Additionally, certain locations of major restaurant chains have been known to reject Discover cards.
These locations are usually operated by franchisees of these restaurant chains. For example, some stores of Subway or Burger King may accept Discover cards while others do not -- it depends on the owner of that particular store.
On the surface, one of Discover's perks are attractive to international travelers, but while Discover card holders don't pay any foreign transaction fees, it isn't accepted in some places worldwide.
Discover hasn't moved into a number of nations, including all of the countries in Africa except for Morocco and South Africa, nor does it do business in France, Ireland, Australia, Ukraine or India.
Its affiliation with Diners Club International may extend its availability in some stores in some countries, but it is not as universally accepted like MasterCard or Visa.
Even though Discover has set itself up to do business in more countries than it used to, the same problems with high fees to retailers keep many from accepting the cards.
Some other banks charge retailers steep fees for foreign transactions on credit card purchases, but there are other cards available in addition to Discover which don't charge foreign transaction fees.