Study: Consumers Wanted to Deposit More in Savings in 2020
At MyBankTracker, we aim to guide consumers in their decision to choose a new saving account that best matches their goals and preferences.
In 2020, our questionnaire (for those seeking a new savings account) found that there were significantly more Americans with more money -- more than $10,000 -- to put into savings.
Undoubtedly, 2020 was a year dominated by the coronavirus pandemic, which led to other notable changes in savings preferences.
Here are our findings from the responses:
- Last year, 18.33% more people that were looking to open a savings account had more than $10,000 to deposit
2020 - 28.18% had more than $10,000 to deposit
2019 - 9.85% had more than $10,000 to deposit
- Preference for mobile deposit (into savings) dropped by more than 25% in 2020, despite the pandemic, compared to the previous year
- Interestingly, customer service became more important than fees in 2020
- Interest rates are still the feature that mattered most in 2020; more than 44% say this is the most important
How much do you plan to put into a savings account?
|Less than $1,000||31.01%||41.96%|
|$1,000 to $5,000||31.41%||30.36%|
|$5,000 to $10,000||9.39%||17.83%|
|More than $10,000||28.18%||9.85%|
What is your preferred method of depositing money into savings?
|Mixture of the above||26.92%||26.54%|
What savings feature matters most to you?
- In 2020, 15% more savers wanted to invest more than $5,000 or more in CDs than in 2019
- There was 30% more interest in CDs of more than 3 year maturity terms in 2020 than in 2019, signaling better planning for long-term financial goals.
- Interest rates are still the primary concern when choosing a CD, followed by bank health with reviews being the least important (49.14%, 38.51% and 12.36%)
How much do you plan to put into a CD?
|Less than $1,000||18.39%||11.67%|
|$1,000 to $5,000||50.57%||61.29%|
|$5,000 to $10,000||18.10%||14.81%|
|More than $10,000||12.93%||12.23%|
How long do you plan to invest in a CD?
|CD maturity term||2020||2019|
|Less than one year||16.38%||19.22%|
|1 to 3 years||56.03%||59.61%|
|More than 3 years||27.59%||21.17%|
What is your primary concern when picking a CD?
Impact of the Pandemic
To no surprise, the pandemic had a significant impact on all aspects of life, including how consumers interacted with their money.
Less spending meant more savings
Because many people couldn’t go anywhere, especially without spending on travel, dining, and entertainment, those who still had income could save more money.
A similar trend was evident in the increased interest in investing.
Reduced branch access affected customer service
When branches were closed or offered reduced capacity, customers relied heavily on phone customer service.
It led to hours on hold to speak with someone regarding one’s account.
This pain point may have been a contributing factor in customer service having greater weight than fees in the savings-account decision.
Becoming more in tune with personal finances
The pandemic likely forced Americans to have a closer relationship with their money.
Financial uncertainty could have led to a deeper analysis of one’s own financial situation.
And, where they could afford it, consumers may have chosen to build a larger emergency fund.
MyBankTracker conducted an ongoing survey regarding savings account and certificate of deposit (CD) preferences during the calendar year of 2020. The savings survey had 1,980 respondents in the United States with a margin of error of 2 percent. The CD survey had 348 respondents in the United States with a margin of error of 4 percent.